Celtic Fans Frustrated as Club Drops Yet Another Adidas Release Amid Transfer Concerns
The club had teased the away kit on social media late last night, building anticipation before its full reveal earlier this morning. But instead of excitement, the launch sparked a wave of backlash from supporters who are increasingly fed up with what they see as a focus on profit over progress.
Many fans took to social media to slam the club’s leadership, accusing them of pushing merchandise sales while failing to make meaningful investments in Brendan Rodgers’ squad. With the summer transfer window in full swing, expectations were high that the club would bring in strong reinforcements not more clothing.
However, if the away kit release ruffled feathers, Celtic’s latest move is likely to stir even more discontent. Without much fanfare, the club quietly announced the availability of the new Adidas Global Training Kit, which is already up for pre-order online.
The new collection features a wide range of items from basic tees to training jackets and hoodies. Male supporters have 15 new items to choose from, while five new options are available for women. Prices start at £38 for women’s training shorts and climb to £85 for men’s all-weather jackets, adding financial pressure on fans who are already feeling squeezed.
This latest drop marks the seventh Adidas merchandise release by Celtic since May a staggering number that hasn’t gone unnoticed by fans. Popular Celtic outlet 67 Hail Hail, which has tracked each release and the feedback surrounding them, reports that not a single one has been widely embraced by the club’s loyal supporters.
For many fans, the repeated rollout of kits and gear without any major signings to strengthen the squad sends the wrong message. They see a boardroom more interested in cashing in on brand deals than competing seriously in Europe or defending domestic titles.
Reactions to Celtic’s latest post announcing the Global Training Kit suggest that patience is wearing thin. Frustration is spreading fast across fan forums and social media platforms, with some supporters calling the situation “tone-deaf” and accusing the club of putting marketing ahead of football.
As pressure builds for new signings and stronger performances on the pitch, Celtic’s decision to continue releasing merchandise may end up costing more than it earns not just in money, but in trust.
