Wilfried Nancy admits shock Celtic favourite “doesn’t stand out in training” as questions rise ahead of January window.

Celtic manager Wilfried Nancy has ignited fierce debate among supporters after admitting that one of the club’s most popular players “doesn’t stand out in training” despite enjoying huge affection from fans. The unusually candid remark, made during a midweek media briefing at Lennoxtown, has triggered widespread speculation about the player’s identity and what it means for Celtic’s plans heading into a decisive winter period.

Nancy, who has tried to project calm authority since taking charge, rarely makes direct criticisms of individuals. But the French-Canadian coach offered a blunt assessment when asked about squad rotation and the difficulty of keeping fan-favourite players happy during a crowded fixture schedule.

“Populism doesn’t win you football matches,” he said. “I judge players based on what they produce every day. Some players are loved, yes  but that doesn’t automatically mean they stand out in training. That’s the reality.”

While Nancy did not name the player, his comments were enough to set off a wave of discussion among supporters, with many debating whether the manager is preparing to send a pointed message before the January transfer window. The admission also comes at a time when Celtic, though still competing strongly on multiple fronts, have been under scrutiny for inconsistent performances and occasional lapses that have frustrated supporters.

Internal standards, external pressure

Those close to the club insist Nancy has grown increasingly determined to raise performance standards behind the scenes. Training intensity, fitness benchmarks, and tactical discipline have all been heightened under his guidance, with players privately acknowledging that the sessions are among the most demanding they have experienced.

Nancy appears to be drawing a firm line between popularity and productivity  a stance consistent with his coaching philosophy, which prioritises collective development over individual status.

“It’s not about names, it’s about actions,” he continued. “I want players who push the team every single day, not just players who get applause on a matchday. The supporters are passionate and I respect that deeply, but I work with what I see.”

The comments are interpreted by some as a controlled attempt to shift authority firmly towards the coaching staff, particularly in a club where supporter sentiment can heavily shape the atmosphere around player selection.

Former Celtic figures working in punditry have suggested that Nancy is making a tactical decision to pre-empt backlash ahead of potential January outgoings. Others believe his remarks reflect frustration with the inconsistency of certain squad members, especially those who have yet to turn fan admiration into meaningful influence on the pitch.

McCowan at the centre of speculation

It is in this shifting internal landscape that attention has inevitably turned toward winger Owen McCowan, who enjoys significant backing among the Celtic support due to his direct style, energy and connection with the club’s identity. McCowan has become a fan favourite for his work rate and flair in attacking positions, often receiving some of the loudest applause when introduced into matches.

However, despite this affection, McCowan has struggled to secure a consistent place in Nancy’s starting XI. Coaching staff have privately stressed the importance of raising training standards, and Nancy’s latest remarks have fuelled suggestions that McCowan may be among the players whose day-to-day performances have not sufficiently impressed the manager.

Club sources have been careful to insist that no final decisions have been made regarding January departures. Yet the timing and tone of Nancy’s comments especially the differentiation he drew between popularity and productivity  have only amplified speculation that the 23-year-old could be facing a critical juncture in his Celtic career.

Supporters react with surprise and concern

News of Nancy’s remarks quickly travelled across social media, where Celtic fans offered mixed reactions. Some agreed with the manager’s stance that training ground performance must dictate selection, while others worried that such forthright comments could dent confidence or morale.

Fan groups urged calm in the early hours following the interview, emphasising that elite football often requires moments of internal recalibration. Still, for a player as well-liked as McCowan, the manager’s words struck a nerve among those who believe the winger has shown enough promise to merit more trust and opportunity.

There is also a growing feeling among supporters that Nancy is beginning to enforce stricter standards across the squad something previous managers may have struggled to maintain consistently.

Nancy stands by his message

Nancy, for his part, stood firmly by his comments when asked again on Friday, clarifying that the intention was not to single out or embarrass anyone.

“I’m not here to create drama,” he said. “I’m here to improve Celtic. If players take my message the right way, then good  it can help them grow. If not, football forces decisions. My responsibility is to the team, not to popularity charts.”

The manager also reiterated his belief that Celtic’s success this season will depend on honesty, competition, and clarity among the squad.

Crucial January window looms

Celtic are expected to be active in the January window, with reinforcement plans already underway. Outgoings are also anticipated, particularly among players on the fringe of the squad, and McCowan’s situation will inevitably be watched closely.

Nancy’s willingness to publicly address training standards even in general terms  may indicate a broader push for accountability as the club navigates a demanding schedule of domestic and European fixtures.

What remains clear is that the manager’s candid admission has reshaped the conversation around squad hierarchy. Whether McCowan or others respond with improved performances in training could determine not only their short-term role, but their long-term Celtic future.

For now, Nancy’s message has landed: popularity alone is no longer enough. Only those who “stand out every day” will shape Celtic’s journey through the defining months ahead.